Byron Bay is known around the world as a laid back beach luxury haven. The lighthouse and the beach surrounds emote a peaceful, sunny wonderland where relaxation and activity strike a perfect balance. We aim to create a brand that gives the end user of our product that feeling. Our products are poised to give people the feeling of youthful energy and healthful habits. CBD has been called the “fountain of youth” and we would like to make our brand campaigns based on people’s desire to stay young and fit.
Breaking our target market down into 4 categories.
First the hero market for CBD - Medicinal, then we have the Edib